Siyun Oh
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The Photography Show 2024


The Photography Show, hosted by AIPAD, is the premier exhibition dedicated to photography. Returning to its original venue, the Park Avenue Armory, after more than a decade marks an exciting milestone for the event. To honor this homecoming, the client asked to expand their identity to reflect the historic venue.

The new identity draws inspiration from the Armory’s unique architectural features, including the intricate patterns in the reception rooms, the military green paint color of the Drill Hall, and the white accents against the red brick exterior. The flexible visual system allows the text and photography to promote this year’s fair.

Client: The Association of International Photography Art Dealers (AIPAD), New York
Exterior and Drill Hall photos by Erica Price and Casey Kelbaugh
Architectural detail photos (Veteran room) by James Ewing

Identity Design