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The Photography Show 2024
The Photography Show by AIPAD returned to its original venue, the historic Park Avenue Armory, after more than a decade. Built in the late 19th century, the Armory blends Gothic, Moorish, and Victorian influences, rich with architectural detail. To celebrate the homecoming, the event’s identity was expanded to reflect the character of the space.
Inspired by the Armory’s intricate patterns, the military green of the Drill Hall, and the bold contrast of white against red brick, the new identity weaves these elements into a cohesive system. The patterns were redrawn from historical traces, preserving their essence while adapting them for today. Typography and graphic elements echo the venue’s structure, creating a flexible framework that connects text and photography. The result is an identity that honors the show’s legacy while reinforcing its place as a premier platform for photography.
Client: The Association of International
Photography Art Dealers (AIPAD), New York
Exterior and Drill Hall photos by Erica Price and Casey Kelbaugh; Architectural detail photos (Veteran room) by James Ewing
The Photography Show 2024
The Photography Show by AIPAD returned to its original venue, the historic Park Avenue Armory, after more than a decade. Built in the late 19th century, the Armory blends Gothic, Moorish, and Victorian influences, rich with architectural detail. To celebrate the homecoming, the event’s identity was expanded to reflect the character of the space.
Inspired by the Armory’s intricate patterns, the military green of the Drill Hall, and the bold contrast of white against red brick, the new identity weaves these elements into a cohesive system. The patterns were redrawn from historical traces, preserving their essence while adapting them for today. Typography and graphic elements echo the venue’s structure, creating a flexible framework that connects text and photography. The result is an identity that honors the show’s legacy while reinforcing its place as a premier platform for photography.
Client: The Association of International
Photography Art Dealers (AIPAD), New York
Exterior and Drill Hall photos by Erica Price and Casey Kelbaugh; Architectural detail photos (Veteran room) by James Ewing
Identity Design
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