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IFPDA Print Fair 2023–2024
The IFPDA Print Fair, the world’s largest event dedicated to prints and printmaking, takes place annually at the Javits Center in New York. For its 30th edition, the client sought to refresh and expand the fair’s identity while retaining its existing logo.
The new design system draws inspiration from the fluid and unpredictable nature of ink in printmaking. Through an experimental process, custom shapes and textures were created to capture the spontaneous interactions between ink and surface—echoing the unique variations that define each print. This approach honors the essence of printmaking, celebrating the artistry, materiality, and tactile beauty of the medium.
Client: IFPDA Print Fair, New York
Photos by Annie Forrest
IFPDA Print Fair 2023–2024
The IFPDA Print Fair, the world’s largest event dedicated to prints and printmaking, takes place annually at the Javits Center in New York. For its 30th edition, the client sought to refresh and expand the fair’s identity while retaining its existing logo.
The new design system draws inspiration from the fluid and unpredictable nature of ink in printmaking. Through an experimental process, custom shapes and textures were created to capture the spontaneous interactions between ink and surface—echoing the unique variations that define each print. This approach honors the essence of printmaking, celebrating the artistry, materiality, and tactile beauty of the medium.
Client: IFPDA Print Fair, New York
Photos by Annie Forrest
Identity Design
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