Siyun Oh


Eastridge Center is a renovation project of an existing enclosed shopping mall in San Jose. The goal was to transform the lifeless facades of a traditional enclosed mall into a celebrated collection of local arts that visitors could experience as they shop.

The graphic was inspired by the orchard grids of early San Jose, nearly 16000 square feet of blank walls were filled with dynamic typographic, bold patterns and icons.

With Gensler
Role: Lead Graphic Designer

Client: Eastridge, Pacific Retail Mall
Brand Identity, Signage and Environmental Graphics / 55,500 sq. ft