Siyun Oh

Academy Museum of Motion Pictures: Stories of Cinema 1, 2, 3

Exhibition graphic systems for the permanent galleries at the Academy Museum of Motion Pictures.

The exhibition graphics use a foundation of four key pillars: 1. Static, repeated texts creating a sense of motion; 2. A cinematic “countdown leader”; 3. An emphasis on the “Academy Ratio,” a standardized 4:3 ratio and projection format; 4. and letterboxed images and quotes presenting multiple voices. Referencing color test cards and technicolor palettes, dramatic, saturated colors punctuate the dark, cinema-like gallery spaces, creating memory moments and a reminder of the deep emotional connections that we all have to the cinema.

With IN-FO.CO and wHY Architects
Role: Senior Graphic Designer, Project Manager

Client: Academy Museum of Motion Pictures
Photos by Iwaan Ban, Joshua White / © Academy Museum Foundation, Text by IN-FO.CO

2021 AIGA Awards, Winner, Environmental and Experiential Design

Exhibition Graphics and Identity / 30,000 sq. ft