Siyun Oh

The Photography Show 2024

The Photography Show, hosted by AIPAD, is the premier exhibition dedicated to photography. Returning to its original venue, the Park Avenue Armory, after more than a decade marks an exciting milestone for the event. To honor this homecoming, the client asked to expand their identity to reflect the historic venue.

The new identity draws inspiration from the Armory’s unique architectural features, including the intricate patterns in the reception rooms, the military green paint color of the Drill Hall, and the white accents against the red brick exterior. The flexible visual system allows the text and photography to promote this year’s fair.

Client: The Association of International Photography Art Dealers (AIPAD), New York
Exterior and Drill Hall photos by Erica Price and Casey Kelbaugh
Architectural detail photos (Veteran room) by James Ewing

Identity Design



OFICINA.LA is a Los Angeles-based Architecture office, specializing in residential, cultural, exhibition, and furniture design.

Inspired by the fundamental design process in architecture design—subtracting and adding forms—the new identity introduces a bold and adaptive system that responds to the given platform.
Visual Identity Design


IFPDA Print Fair 2023–2024

The IFPDA Print Fair, held at the Javits Center in New York, is the largest fair in the world dedicated to prints and printmaking. To mark its 30th edition, the client asked to refresh and expand their identity by adopting their existing logo.

Custom shapes and textures were developed for the new identity, inspired by the act of drawing ink. It pays homage to the unique outcomes that arise during the creation of each print. 

Client: IFPDA Print Fair, New York
Photos by Annie Forrest
Identity Design


Academy Museum of Motion Pictures: Stories of Cinema 1, 2, 3

Exhibition graphic systems for the permanent galleries at the Academy Museum of Motion Pictures.

The exhibition graphics use a foundation of four key pillars: 1. Static, repeated texts creating a sense of motion; 2. A cinematic “countdown leader”; 3. An emphasis on the “Academy Ratio,” a standardized 4:3 ratio and projection format; 4. and letterboxed images and quotes presenting multiple voices. Referencing color test cards and technicolor palettes, dramatic, saturated colors punctuate the dark, cinema-like gallery spaces, creating memory moments and a reminder of the deep emotional connections that we all have to the cinema.

With IN-FO.CO and wHY Architects
Role: Lead Senior Designer, Project Manager

Client: Academy Museum of Motion Pictures
Photos by Iwaan Ban, Joshua White / © Academy Museum Foundation, Text by IN-FO.CO

2021 AIGA Awards, Winner, Environmental and Experiential Design

Exhibition Graphics and Identity / 30,000 sq. ft


Hilbert Museum of California Art

With IN-FO.CO and Johnston Marklee
Role: Lead Senior Designer

Client: Hilbert Museum
Photos by Eric Staudenmaier 

Identity Design and Environmental Graphics